I've Managed $25M+ in Ad Spend.
I'll Help You Find What's Actually Breaking Your Funnel — Free.
Score your paid acquisition loop across 8 points and see where it's likely leaking qualified sales calls. The same framework I use to audit funnels by hand — built so you can score your own.
Most high-ticket businesses fix symptoms because they cannot see the system.
Meta says one thing. The CRM says another. Sales says the leads are weak. So the founder tests new creative, rebuilds the page, tweaks the application, hires another vendor, or raises spend.
But if the loop is disconnected, every next move is a guess.
Score your acquisition system across 8 points.
The Growth Loop Scorecard is the same 8-point framework I use to audit funnels by hand — built so you can score your own in about 10 minutes.
Rate your loop 1–5 on each point, in the order traffic actually moves — from first click to cash collected.
Total your score. Weak in 3 or more areas? Your loop is disconnected — and that's exactly what's leaking your qualified calls.
I built this scorecard from $25M+ of watching funnels break.
I'm Fabrizzio Arenas, founder of Arenas Growth Consulting. Over the last decade I've managed $25M+ in ad spend across dozens of brands — and the same eight things decide whether paid traffic turns into qualified calls. Every time.
The scorecard is those eight points. It's the exact lens I use before I touch a single campaign.
Most founders score themselves on ads alone. That's the trap. Your ads can be fine while the loop leaks somewhere you're not looking — the funnel, the application, the booked-call flow, the tracking, the sales feedback.
The score only means something when you look across all eight. That's what this gives you.
It's not a generic checklist. These eight points come from real acquisition work, not a blog post. Each one is a place I've watched real money leak.
It's built on the pattern. The same blame-cycle shows up everywhere: everyone owns one piece, no one owns the loop. The scorecard makes the whole loop visible at once.
It shows you the symptom, fast. In 10 minutes you'll see which points are weak. That's the first thing I'd look at too.
Then you'll know your real question. Not "are my ads working" — but "which constraint do I fix first." That's the question worth answering.
The Growth Loop Scorecard is built for high-ticket founders who are tired of guessing.
It's for you if
- You sell a high-ticket offer through applications, booked calls, or sales conversations
- You're doing roughly $50K–$500K/month, or have clear proof of demand
- You're spending on ads but can't say exactly where the money leaks
- You want to know what to fix before increasing spend, rebuilding, or hiring again
It's probably not for you if
- You're pre-revenue and still validating the offer
- You want a magic ad angle instead of a clear read on your system
- You're not willing to fix what the score reveals